For all the kudos that the National Aids Control Organisation (NACO) may have earned for its bold campaign on promotion of condoms with its signature ‘condom’ ringtone, its officials seem to be quite embarrassed about the whole affair. So even as NACO advertisements on TV channels belt out the “jo bola wahi sikandar” tagline to promote openness about contraceptive usage, officials at NACO are seen switching their phones to silent mode to avoid much noise and “embarrassment” owing to the condom ringtone on their handsets.

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